This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label This week in search and subscribe to the series. - Ed.
This Thanksgiving week, and just in time for the holiday season, we give thanks to you, our users, with two new search features.
Holiday Interfaces
Last Friday, we started showing off our seasonal spirit with holiday-themed result pages. For the weeks surrounding various holidays in late November and December, results for seasonal queries will be adorned with decorative dividers. Try searching eid-ul-adha sometime in the next week, and your results will be separated from right-hand ads by a chain of crescent moons. In a few weeks, a search for [hanukkah lights] or [christmas trees] will also result in delightful holiday-themed pages. Put a cuddly knit sweater on your browser when you search!
Mobile Movie Results
For those of you who who plan to head to the movies this week, we've launched a mobile version of Google Search results for movies, making it even easier to find the latest holiday blockbuster playing in your area. From the web browser on your iPhone, Palm WebOS, or Android-powered device, simply search for [movies], and then tap on the "More movies" link. From there, you can either browse a list of movies or select the "Theaters" button to view a list of the ones near you.
With the added functionality to play trailers right on your phone, access movie ratings, find the closest theatre, and view upcoming showtimes, this new search feature is sure to make entertainment options on the go much easier. Here's a 1.25-minute video about it:
Hope you enjoy these new features. Stay tuned for more next week!
Posted by Amit Singhal, Google Fellow
Custom Search
Sabtu, 28 November 2009
Jumat, 27 November 2009
The new Black (Friday)
The traditional kick-off to the holiday shopping season, Black Friday, has arrived. If you're anything like us, you'll be seeking out the newest, coolest products and best deals today as you make those special holiday purchases.
Using Insights for Search, we took a look at some of the holiday gifts that were most searched for this year: Zhu Zhu Pets, Nerf N Strike, Mindflex and the "Twilight" soundtrack were at the top of kids' wishlists, while netbooks, mini notebook computers and mp3 players will (hopefully) fill our "bigger" stockings.
But it's not just about keeping up with the latest and greatest this holiday. The Internet can be a great holiday shopping resource, making it easy not only to find information on the hottest items for this year's holiday shopping season, but also to track down the best prices for those items. You can see this as holiday shoppers are searching more than ever for deals online. Search terms like coupons, promo codes, free shipping and black friday sales have all increased recently. And, as more people turn to their mobile devices to search for deals, coupons are now also available on the go.
In recent years, we've also seen the proliferation of websites dedicated to Black Friday deals — these sites saw a 21% increase in visits during the week of Thanksgiving last year. You can find these sites easily with a search on Google for [black friday sites].
Retailers are increasingly responding to these deal-seeking shoppers. In fact, 60% of retailers report that they are increasing their promotional efforts during this holiday shopping season.* JCPenney, for example, is already promoting their 4 a.m. doorbuster sales and even offering wake-up calls from Cindy Crawford, Rascal Flatts and Kimora Lee Simmons to ensure we don't sleep through the savings. We also love their YouTube homepage ad today, and hope that it encourages some happy holiday purchases (and keeps some significant others out of the proverbial doghouse).
And in-store sales are not the only places to save this year. Many of us will opt out of crowded malls in favor of cuddling up to our laptops, and retailers are taking their sales to the web during this traditionally in-store focused weekend. In fact, 40% of retailers are increasing free shipping offers during this holiday shopping season* — so watch for those deals both in-store and online!
If you're interested in reading more about the holiday shopping season, including what shrewd retailers are doing and how you can take advantage of the same, check out the Google Retail Blog for insights from the Retail industry team.
Now after all this talk of shopping, it's time to get started!
* OTX/Google 2009 Holiday Retailer Survey, May 2009. (Q20) Which of the following advertising tactics has your company used or does your company plan to use in 2009? n=600
Using Insights for Search, we took a look at some of the holiday gifts that were most searched for this year: Zhu Zhu Pets, Nerf N Strike, Mindflex and the "Twilight" soundtrack were at the top of kids' wishlists, while netbooks, mini notebook computers and mp3 players will (hopefully) fill our "bigger" stockings.
But it's not just about keeping up with the latest and greatest this holiday. The Internet can be a great holiday shopping resource, making it easy not only to find information on the hottest items for this year's holiday shopping season, but also to track down the best prices for those items. You can see this as holiday shoppers are searching more than ever for deals online. Search terms like coupons, promo codes, free shipping and black friday sales have all increased recently. And, as more people turn to their mobile devices to search for deals, coupons are now also available on the go.
In recent years, we've also seen the proliferation of websites dedicated to Black Friday deals — these sites saw a 21% increase in visits during the week of Thanksgiving last year. You can find these sites easily with a search on Google for [black friday sites].
Retailers are increasingly responding to these deal-seeking shoppers. In fact, 60% of retailers report that they are increasing their promotional efforts during this holiday shopping season.* JCPenney, for example, is already promoting their 4 a.m. doorbuster sales and even offering wake-up calls from Cindy Crawford, Rascal Flatts and Kimora Lee Simmons to ensure we don't sleep through the savings. We also love their YouTube homepage ad today, and hope that it encourages some happy holiday purchases (and keeps some significant others out of the proverbial doghouse).
And in-store sales are not the only places to save this year. Many of us will opt out of crowded malls in favor of cuddling up to our laptops, and retailers are taking their sales to the web during this traditionally in-store focused weekend. In fact, 40% of retailers are increasing free shipping offers during this holiday shopping season* — so watch for those deals both in-store and online!
If you're interested in reading more about the holiday shopping season, including what shrewd retailers are doing and how you can take advantage of the same, check out the Google Retail Blog for insights from the Retail industry team.
Now after all this talk of shopping, it's time to get started!
* OTX/Google 2009 Holiday Retailer Survey, May 2009. (Q20) Which of the following advertising tactics has your company used or does your company plan to use in 2009? n=600
Rabu, 25 November 2009
Iraqi Government on YouTube
(Cross-posted from the YouTube Blog)
Governments, heads of state, and leaders from around the world are on YouTube, including the Pope, the Royal Family, and Queen Rania and presidents from the United States to France, South Korea to Estonia. Today we're especially pleased to announce that the Iraqi Government has launched a dedicated YouTube channel, at youtube.com/iraqigov. Learn more from Iraq's Prime Minister Nuri al-Maliki:
Earlier this year, I visited Baghdad as a guest of the U.S. State Department to engage in conversations about the role of technology in Iraq. In discussions with elected officials, private companies and NGOs, I routinely heard the desire to connect with fellow citizens, Iraqis outside the country's borders, and cultures across the world. But it wasn't just the Iraqi Government who expressed an interest in YouTube — I was pleasantly surprised by the high level of awareness from a wide variety of Iraqis. One young student told us she uses YouTube to understand what is really happening in her country based on the variety of opinions, citizen journalism and news reports uploaded to the site. There was little difference between her examples and those we often hear in other countries, which speaks to both the global community on YouTube and the universality of the video experience.
Just this past week, our CEO Eric Schmidt traveled to Iraq to meet with government officials there about the challenge and opportunities they face. While in Iraq, Eric shot this video for Citizentube:
We hope that by launching on YouTube, the Iraqi Government and their citizens will also find it easy to use YouTube to engage in such conversations, and bring their proceedings, policies and ideas to a larger audience around the world.
Governments, heads of state, and leaders from around the world are on YouTube, including the Pope, the Royal Family, and Queen Rania and presidents from the United States to France, South Korea to Estonia. Today we're especially pleased to announce that the Iraqi Government has launched a dedicated YouTube channel, at youtube.com/iraqigov. Learn more from Iraq's Prime Minister Nuri al-Maliki:
Earlier this year, I visited Baghdad as a guest of the U.S. State Department to engage in conversations about the role of technology in Iraq. In discussions with elected officials, private companies and NGOs, I routinely heard the desire to connect with fellow citizens, Iraqis outside the country's borders, and cultures across the world. But it wasn't just the Iraqi Government who expressed an interest in YouTube — I was pleasantly surprised by the high level of awareness from a wide variety of Iraqis. One young student told us she uses YouTube to understand what is really happening in her country based on the variety of opinions, citizen journalism and news reports uploaded to the site. There was little difference between her examples and those we often hear in other countries, which speaks to both the global community on YouTube and the universality of the video experience.
Just this past week, our CEO Eric Schmidt traveled to Iraq to meet with government officials there about the challenge and opportunities they face. While in Iraq, Eric shot this video for Citizentube:
We hope that by launching on YouTube, the Iraqi Government and their citizens will also find it easy to use YouTube to engage in such conversations, and bring their proceedings, policies and ideas to a larger audience around the world.
New search ad formats
At Google, we're committed to giving you the information you want — regardless of the form in which it might appear.
Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we've blended videos, images, maps and more into the search results on Google.com.
It also makes sense to provide you with richer types of information in the ads. If you're looking to buy your mom a new handbag for the holidays, for instance, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad.
To provide a better search ads experience, we've been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.
If you’re in the U.S. you may have already seen a number of these ad formats when searching on Google.
Some of them include visual elements. For example, if you’re curious about the movies that are playing this holiday season, you might see an ad with a video that lets you watch a trailer.
You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website. If you're researching airfare to visit your relatives for the holidays, it saves time to go directly to Priceline's page about booking flights, rather than the general homepage or rental car page.
Or, if you’re trying to find a holiday bouquet to bring to your dinner party hostess, you might see an ad that shows your local florist's location on a map and provides driving directions.
Other new ad formats might help you find all the addresses and locations of a chain store in your area. So if you're vacationing abroad this season and have a craving for something familiar, the ad might show you all the nearby Pizza Huts that can deliver to your hotel.
And starting today, you might spot ads that include images and prices for specific products. When shopping for the ski outfit your nephew has been hinting about all year, you might see pictures from the retailer’s inventory to help you quickly determine if they have the color and style you had in mind.
Still other ad formats may introduce new ways of presenting information, such as Comparison Ads, which allow you to specify exactly what you're looking for and to compare rates and prices in a single location. With the approaching new year comes resolutions to get things in order, so you might want an ad that lets you see side-by-side refinancing offers.
While we experiment with new formats, we'll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience.
Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we've blended videos, images, maps and more into the search results on Google.com.
It also makes sense to provide you with richer types of information in the ads. If you're looking to buy your mom a new handbag for the holidays, for instance, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad.
To provide a better search ads experience, we've been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.
If you’re in the U.S. you may have already seen a number of these ad formats when searching on Google.
Some of them include visual elements. For example, if you’re curious about the movies that are playing this holiday season, you might see an ad with a video that lets you watch a trailer.
You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website. If you're researching airfare to visit your relatives for the holidays, it saves time to go directly to Priceline's page about booking flights, rather than the general homepage or rental car page.
Or, if you’re trying to find a holiday bouquet to bring to your dinner party hostess, you might see an ad that shows your local florist's location on a map and provides driving directions.
Other new ad formats might help you find all the addresses and locations of a chain store in your area. So if you're vacationing abroad this season and have a craving for something familiar, the ad might show you all the nearby Pizza Huts that can deliver to your hotel.
And starting today, you might spot ads that include images and prices for specific products. When shopping for the ski outfit your nephew has been hinting about all year, you might see pictures from the retailer’s inventory to help you quickly determine if they have the color and style you had in mind.
Still other ad formats may introduce new ways of presenting information, such as Comparison Ads, which allow you to specify exactly what you're looking for and to compare rates and prices in a single location. With the approaching new year comes resolutions to get things in order, so you might want an ad that lets you see side-by-side refinancing offers.
While we experiment with new formats, we'll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience.
Selasa, 24 November 2009
Easy holiday shopping with Google Product Search
This holiday season, whether you're shopping for a new sweater for Fido, a Lego set for young builders, or that fancy camera you've been eyeing all year, Google Product Search can help you find what you're looking for at a great price. You can compare products and prices from merchants across the web, from popular retailers like Amazon and Best Buy to places to buy unique gifts like eBay and Etsy.
Check out some of the recent improvements we've made to Google Product Search:
We hope these new features help you find the perfect gifts for your friends and family (and maybe even something nice for yourself) this holiday season.
Happy shopping!
Check out some of the recent improvements we've made to Google Product Search:
- Our new gallery view shows larger, higher-resolution images to help pick the style or model that is right for you. Check out some [digital cameras] or [sweater boots].
- Check the Reviews section of our product pages before you buy — we're now including review summaries to help you see what people are saying at a glance.
- We've recently integrated video product reviews from YouTube, which appear right on the product pages so you can get an in-depth look at items before you buy.
- If you want to see or purchase an item in person, click nearby stores to see a map of nearby store locations for that seller.
- Product Search works great on mobile phones, so you can compare prices, read reviews and even find coupons from the Local Business Center while you're shopping. You can also use the nifty barcode scanner on your phone to compare prices quickly and easily.
We hope these new features help you find the perfect gifts for your friends and family (and maybe even something nice for yourself) this holiday season.
Happy shopping!
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